The Digital Companion
Where the printed chapters keep going
A book has a page budget. The companion does not. For chapters 2 to 12 we wrote an extended chapter with the evidence behind the frameworks, worked numbers, current sources, and the mistakes we keep seeing. Each one is reserved for readers of the printed book.
1
Scan the code
Every chapter from 2 to 12 ends with a QR code. Scanning it opens that chapter’s companion on this site.
2
Enter the Reader Key
The key is printed under each QR code and on the copyright page of your copy. Type it once; this browser remembers it for all eleven chapters.
3
Read, on any screen
The companions are typeset for phones and laptops alike, with a table of contents and full sources.
The chapters
Eleven companions
2The Anatomy of a Business PlanReader key3Developing a Business IdeaReader key4Crafting the Executive SummaryReader key5Market Analysis: The Numbers Behind the MapReader key6Strategic Assessment: The Audit Before the ChoiceReader key7Marketing Strategy and Brand DevelopmentReader key8Sales Planning: The Math Behind the MachineReader key9Operations Management and Service DeliveryReader key10Financial Planning and ManagementReader key11The Mechanics of the TeamReader key12The Other Side of the FortressReader key
Lost your key? It is on the copyright page of the book. If you bought a used copy without one, write to us.