A book for founders, CEOs, and the people who back them
The ThinKing Queen
A practical blueprint for building, scaling, and protecting your business in the age of AI and uncertainty
The ThinKing Queen is a practical guide for building a stable, purposeful enterprise. It follows a founder’s lifecycle through five stages — Conception, Blueprint, Execution, Resilience, and Purpose — and gives each stage the frameworks, numbers, and hard questions it deserves.
The architecture of the book
Five stages of a founder’s life, in the order they actually happen
We structured the book to mirror a founder’s lifecycle rather than a business-school syllabus. Read it front to back to build from zero, or open the chapter that matches the problem on your desk this week.
Conception
Separating signal from noise, the anatomy of a business plan, and turning a spark into a validated idea.
The Blueprint
Crafting an executive summary that gets read, and a market analysis that tells the truth.
Execution
Strategy, marketing, sales, operations, finance, and the people who make the machine run.
Resilience
Risk, antifragility, and Dr. Shayb’s personal guide to leading through a crisis.
Purpose
Inbar Offer on why meaning is the ultimate competitive advantage.
Three voices
The Mechanic, the Captain, and the Philosopher
Three voices run through the book: the operational Mechanic, who builds the machine; the resilient Captain, who steers it through the storm; and the ethical Philosopher, who asks what the machine is for. Together they connect the bottom line to the organization’s soul.
The Mechanic
Systems, processes, unit economics. The voice that builds the machine and keeps it running when nobody is watching.
The Captain
Crisis, risk, resilience. The voice that has steered companies through storms that sank competitors, and knows the difference between danger and opportunity.
The Philosopher
Ethics, meaning, judgment. The voice that asks what the machine is for, because the unexamined business is not worth building.
The Digital Companion
Eleven extended chapters, reserved for readers of the book
Chapters 2 to 12 end with a QR code. Scan it and you reach a companion chapter that goes further than the printed pages could: the evidence behind the frameworks, worked numbers, current sources, and the mistakes we see founders make. Unlock them with the Reader Key printed in your copy.
The authors
Thirty years in the boardroom, and a philosopher to keep it honest
Dr. Hezi Aviram Shayb
CEO of the Israeli Vehicle Importers Association, associate professor, twice a Ph.D., retired IDF Major, and author of four books on crisis management and leadership.
Full biography →